Every post should have a HOOK! A hook is a great opening line to get your audience to click on ‘more’ to read the rest of the post. Facebook only allows 1-2 lines of script to read on each post If you want your audience to keep reading you need to HOOK them in to click on more.
Interact with your audience! Always answer existing and potential customer questions and reply promptly!
Post engaging content! Your fans want to hear from you! They look to you as the expert. Post engaging content that is of value to your target audience!
Social Media is trial and error! With the every changing algorithm, test out different strategies and see what works best for your brand. Every business is different.
Set up a social media content calendar! Based on your marketing strategies, a content calendar will set you up for success.