Every Sunday morning around 9 am I get an alert about my screen time. It goes something like this:
Your screen time was down 15% from last week at an average of 6 hours 46 minutes per day.
Screen time stats are based on many things. Texting, emails, safari searches, apps, entertainment, social media etc. It is also tells you how many times you pick up your phone and how productive you are during the day/week.
As a small business owner, you are pulled in many directions and have many tasks to accomplish daily to make your business profitable. Social media is one of those tasks of running your business but it can be time consuming and distracting. You probably find yourself endlessly scrolling and an hour later your still scrolling and haven’t been efficient at all #thestruggleisreal Here are a few things you can do to get rid of the distractions and run your business.
Remove your self from groups. People used to be able to add you to groups without your approval. Facebook has changed that. You have to be invited and accept that invitation. Take some time to go through your groups and leave them if they don’t pertain or interest you anymore.
Hide ads. If you are getting too many ads in your feed you can hide the ones that do not pertain to you. On the post the 3 dots in the upper right hand corner and click hide ad.
Delete any tempting Facebook games. Games on Facebook can definitely take up a lot of time. Delete them!
Set a schedule for social media. Set a social media schedule during that day and stick with it by setting a timer for 3 times per day. This does not include posting. Your posts should already be scheduled by using a social media monthly calendar. When the timer goes off be done with that task.
If you are running your business on social media, and that scheduled time is taking time away from your business, then you may want to up that ‘scheduled’ time or think about hiring a social media consultant to help you.
Want more ideas? Schedule a FREE 15 minute call here:
The other day I read this quote on LinkedIn from Sara Blakely the founder of Spanx. I stopped and read it 5 more times. It resonated with me. It gave me the slap in the face I needed. It was a sign …
JUST START FRAN!YOU HAVE NOTHING TO LOSE!
I have been working on this labor of love for the last several months. You see, I have been trying to figure out my next career path. I have been fortunate to be a stay at home mom for 12 years. My kids are getting older and are more self sufficient, but still need me, especially Riley. If you don’t know, Riley was born with a rare syndrome called Cornelia de Lange syndrome. More on his story here: http://therisslands.com/2016/05/26/the-unknown-journey-riley/
I have always wanted to get back into the workforce but getting a job needed to be VERY flexible. I looked for part-time and even full-time ‘flexible’ jobs on LinkedIn and Indeed, but most jobs were ‘on location’ with no flexibility. I need flexibility. I love to work (yes, I do:) but I need flexibility. My degree is in business with a concentration in marketing. Prior to raising my kids I was in sales and marketing for 20+ years. I was a chemical rep for a large Fortune 500 company. My super power? Creating, managing, and establishing relationships. I was good at it. I loved it! After that 10 year role, I moved from Cleveland, Ohio to the ATL in 1999 to work for my Uncles corporate art and framing company. I was the VP of Sales and Marketing. I once again used my super powers to create, manage, and establish relationships with my customers. Then, a 12 year hiatus was taken to raise our 4 kids. Marketing has changed so much in 12 years. Fast forward and Social Media marketing is now all the rage. Most if not all businesses are taking their marketing to social media and if they are not, they are missing out. I have been teaching myself social media marketing and taking classes to sharpen my skills.
So why did I decide to teach myself? Because I was given an opportunity to do social media management for 3 small businesses the last 8 months and fell in LOVE with it. These opportunities literally showed me what I was looking for and the path that I should travel. There is such a need for this service for small businesses because it’s time consuming and always changing. I enjoy creating their marketing strategy by listening to their story and learning about their business. I love creating content, creating graphics, figuring out how each platform works, the best strategy to use, email marketing, and so much more. The flexible hours of being able to work on my time is just what I needed. With the support of Karl, I started creating my own social media company a few months ago. I have learned a ton in this process. I even created my own website!
Am I scared? Yep!
Am I nervous? Yep!
Am I afraid of what people will think? Nope! Because I strongly believe that ‘what others think of me, is none of my business’. I heard that a long time ago and I couldn’t agree with it more. If you always worry what others think of you, you won’t get anywhere!
But what is the worst thing that can happen? If I don’t try I won’t know.
So let me introduce to you – Fran Rissland Media! http://www.franrisslandmedia.com What do I do? I help small business owners with a marketing strategy to build their brand on social media because they simply don’t have the time. Having the ‘time’ for social media strategy was the case with the business owners I am working with now and having the ‘time’ to do social media marketing strategy is the same complaint with the clients I am starting to onboard.
You can check out my services, testimonials, and a bit more of my background on my website. If you know of a small business (any type and located anywhere) that needs help with their social presence, please send them my way! I would love to help them shine online and help them grow their business through social media marketing. I will be sharing blog posts and tips along the way on both Facebook and Instagram. I hope you will follow me along the way on both Facebook and Instagram by clicking on the social icons. I would love it if you subscribed to my newsletter to keep in touch. I promise I won’t spam you either because who likes that? Here’s to a new adventure!
The million dollar question… Why social media? There are several reasons why but here are my top 4!
1. Social Media increases brand awareness and loyalty – When you post to your social media channels anyone who follows or likes your business will see it. Every time you post you are getting in front of a potential customer. If the content is of value, whether it be a blog post or a silly meme, and your followers share it you will get more reach in front of their audience as well. What happens is your are creating brand awareness.
2. Social Media helps you connect with your target audience – potential customers looks to social media to connect which is why your business should be on social media.
3. Social Media improves client retention – you want repeat customers right? Having open communication on your channels with your customers is important in building deeper relationships. Boost customer loyalty by giving them a voice to comment and reply in a prompt manner.
4. Social Media increases traffic and conversions on your website – Have blog posts to share about your business? Add those links to your social media channels. Every time someone clicks on a link you post it directs them to your website and creates traffic to your website. The more clicks, the more traffic, and the higher your business will rank in a google search.
Overwhelmed with social media? Let me help! Schedule a 15 minute call to find out.
All businesses, large or small, should have a social presence on Facebook. Having a Facebook business page gives you a way to communicate with your target audience. Your fans want to hear more about you, your business, and any sales or offers you have in real time. You can ask your audience questions and get valuable feedback for your business. One valuable tip: If your audience asks questions you should reply in a timely manner to keep them engaged with your page and be repeat customers.
Overwhelmed with social media? I can help! Schedule a FREE 15 min call!
A Facebook profile is your personal profile about you. A Facebook page is your businesses digital presence on Facebook. Your customers and fans follow you on your page to learn more about your business. You need a personal profile on Facebook before you can create a page.